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Tourism Advance

Collaboration Canvas

Align expectations. Define the opportunity. Build a pilot that both sides can commit to.

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Pilot Status
Canvas Completion
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Confirmed To Validate Assumption Click the coloured dot in any key field to change its confidence status.

Startup

Your side
Goals

Why do we want to collaborate?

What We Give

What value can we bring to the collaboration?

What We Get

What resources, access or learning do we need?

Challenges & Risks

What challenges or risks could affect the collaboration?

Main Contact Point

Who will be involved from the startup side?

Collaboration

Build together
Use Case

What exactly are we trying to test or achieve together?

Collaboration Format & Action Plan

Turn the pilot into concrete milestones, owners and deadlines.

Key MilestoneTask / ActionOwnerDeadlineStatus
KPIs & Outcomes

How will you know whether the pilot worked?

KPIBaselineTargetData SourceOwnerStatus
Budget

Make expected contributions and costs explicit.

Governance

Who owns decisions and how will the collaboration be managed?

Post Collaboration

What should happen if the pilot is successful?

Corporate

Company side
Goals

Why does the company want to collaborate?

What We Give

What can the company contribute to the collaboration?

What We Get

What does the company expect to gain?

Challenges & Risks

Are there IT, legal, data, operational or resource constraints?

Main Contact Point

Who will be involved from the corporate side?

Prepare Your Next Corporate Conversation

Go into the meeting knowing what you need to learn, validate and decide.

Meeting preparation

5 Essential Questions

3 Assumptions to Validate

1 Decision Needed

A good corporate meeting should end with fewer assumptions and at least one clear decision.
What Makes a Good Canvas?

Avoid

  • Generic statements
  • Product descriptions instead of business outcomes
  • Unvalidated assumptions presented as facts
  • Vague KPIs
  • Unrealistic scope
  • Unclear ownership
  • Too many objectives

Aim For

  • Concise answers
  • Specific use cases
  • Mutual value
  • Evidence-based assumptions
  • Measurable outcomes
  • Named owners
  • Clear next actions
Fictional example

SmartStay AI × Atlantic Hotels

Use Case

Test an AI-powered guest messaging assistant in one hotel to reduce repetitive front-desk enquiries and improve response time.

Example KPI
Example risk

PMS integration may take longer than expected.

Mitigation

Start pilot without PMS integration using standalone guest messaging.

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